THERME ART ANNOUNCES STRATEGIC INVESTMENT IN SUPERBLUE The partnership will bring transformative art experiences to new audiences worldwide
At the present moment, we can witness an urgent need to reimagine our cities across social, economic, and environmental lines. Therme Art was set up in the belief that culture has a key role to play in this and, since 2017, has been working tirelessly to generate new solutions for complex problems, most recently with our ongoing Wellbeing Culture Forum.
Continuing in this work, Mollie Dent-Brocklehurst, CEO of Superblue, and Mikolaj Sekutowicz, CEO of Therme Art, announced that Therme Art had become a strategic investor in Superblue, the innovative new company dedicated to advocacy for and public engagement with experiential art. Going forward, Therme Art and Therme Group will support Superblue in presenting some of the world’s most innovative, interactive art experiences to wide audiences across the globe, fostering social exchange and awareness.
Launching its first public centre in Miami in March 2021 with installations by Es Devlin, teamLab, and James Turrell, Superblue is pioneering a new model for audiences to engage with the work of leading experiential artists outside of the traditional frameworks of museums, commercial galleries, and temporary art events. Featuring long-term installations, Superblue experiential art centres are specifically conceived for the presentation of large-scale works that make visitors active parts of the art itself. Through their work, Superblue artists catalyse engagement with pressing issues of our time and provoke new ways of understanding ourselves and our symbiotic relationship to each other and the world. Superblue’s arrival to the art world is extremely timely—in response to environmental concerns as well as increasing digitalisation, the appetite for experience rather than consumption of art is increasingly evident. We can see a desire to move past the white cube—to access new kinds of immersive art experiences that catalyse engagement with pressing issues of our time and provoke new ways of understanding ourselves and our symbiotic relationship to each other and the world.
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